How AI is Transforming Online Marketing

Are you feeling overwhelmed by the ever-changing world of online marketing? Do you feel like you’re constantly trying to catch up with the latest trends and technologies?

We feel you! And now that AI (Artificial Intelligence) has been brought to the table, it’s not getting any better.

But you are not alone. According to a recent study by SOCi, a marketing platform for multi-location brands, 78% of marketers feel like they’re not using AI to its full potential. The study surveyed 317 digital marketing professionals in the U.S., and it found that while 70% of marketers use AI in some form, only 22% feel like they’re using it to its full potential. This is a significant finding because it shows that there is a large gap between the potential of AI to improve online marketing and the reality of how it is being used today.

There are a few reasons why you and others may feel overwhelmed by AI. First, AI is a complex technology, and it can be difficult to understand how it works and how to apply it to marketing. Second, the AI landscape is constantly changing, with new tools and technologies emerging all the time. This can make it difficult to keep up and to know which AI tools is right for your needs.

So how can you use AI in online marketing to boost your results without losing your unique voice and content?

AI has been becoming the key to transform online marketing and marketers need to adapt if they want to stay competitive in 2024. But don’t worry, you don’t need to be a tech expert to use AI in your marketing operations and campaigns.

In this blog post, we will show you what are possible ways on how to use AI and to improve your online marketing campaigns in a simple and straightforward way. We also show you how we at Con Kalma Studio use artificial intelligence, and where we draw our very own limits in using it.

If you’re ready to start using Artificial Intelligence to improve your online marketing results, then this blog post is for you!

Here Are A Few Ways AI Is Transforming Online Marketing And How You Can Use It For Your Campaigns


Use AI to facilitate up your research and inspiration in digital marketing

AI can be used to research and generate new ideas for digital marketing campaigns. You can, for instance, discover new marketing opportunities with AI-driven tools. These can analyze social media trends, competitor actions, or customer feedback, among other things.
It can also be used to develop creative ideas for content, products, and services.

AI can sharpen your keyword research and SEO planning

AI helps marketers with keyword research and SEO (Search Engine Optimization) planning. AI-powered tools can be used to identify relevant keywords and phrases, analyze search engine results pages (SERPs), and to track keyword performance over time. This information helps to create and optimize content for search engines.

AI for elevating your content creation and expansion

AI can be used to create and expand content. AI-powered tools can create text, translate languages, and craft multimedia content, significantly boosting content output while keeping costs down. AI can also enhance your existing content by injecting new information, sparking fresh ideas, and keeping your content up-to-date with the latest trends. It truly simplifies your life.

AI for refining your content reuse

AI can be used to reuse content more effectively. AI-powered tools can be used to identify opportunities to reuse content on different platforms and in different formats. This allows to reach a wider audience and to get more value from their content.

AI for enhancing your social media

Use AI to manage and optimize social media campaigns. AI platforms schedule posts, engage with followers, and analyze social media performance. This helps to save you time and improve the effectiveness of social media campaigns.

AI for more effective email marketing

AI can be used to generate and personalize email marketing. This includes generating catchy email subject lines, email body copy, and email call-to-actions. This facilitates marketers to improve the open and click-through rates of their email campaigns.

AI for optimizing your content performance

AI marketing tools can help you identify your best content and areas that need improvement, and give you tips on how to boost your search engine rankings.

AI for a relevant and useful data analysis

AI can be used to analyze marketing data more effectively. AI-powered tools recognize trends and patterns in marketing data, to segment customers, and predict customer behavior. This information improves marketing campaigns and helps in making better decisions about product development and business strategy.

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How We At Con Kalma Studio Use AI In Online Marketing

At Con Kalma Studio, we use AI in a variety of ways to improve the effectiveness of our online marketing campaigns, save time to be able to work on more projects, and educate ourselves in the fast-paced and ever-growing world of online marketing.

Here are some specific examples of how we use AI


To personalize our content: We use AI to analyze our customer data and identify their interests. We then use this information to create personalized content that is more likely to resonate with each individual customer.


To get insights into our customers: We analyze customer data for our clients and gain insights into their behavior and preferences with the help of AI. This information is helpful for improving marketing strategies, content (e.g. landing pages), and product development for our clients.


To improve existing content for SEO: We use AI to identify opportunities to improve our and our clients’ existing content for the search engines. This helps their business to rank higher and reach more customers.


To create summaries, whether of data or text: AI helps us to create summaries of data and text. Like this, we understand complex information quickly and easily and communicate it to our clients concisely.


To automate our social media marketing operations: We use AI to schedule our social media posts, engage with our followers, and track performance. This frees up our time so that we can focus on other aspects of our digital work.

We believe that AI is a powerful tool that can be used to improve online marketing in a variety of ways. We are committed to using AI to help our clients achieve their online marketing goals.

Doubts and Concerns about AI for Marketing

AI has the potential to transform marketing, but it also raises some doubts and concerns. Here are some of the most common problems faced by us:


Inaccurate information: Generative AI can produce content that is inaccurate or misleading. It is important to verify information from AI and cite all sources of information in your content.


AI bias: AI tools can reflect the biases of the data they are trained on. That’s why it’s important to be aware of AI bias and take steps to prevent it.


Overreliance on AI: We and other marketing professionals do not want to become too dependent on AI, as we do not want to lose our skills and creativity. It is important to remember that AI is a tool that enhances our efficiency, yet it can not replace our skills, unique insights, and recommendations developed through our individual working experiences.

How to resolve these problems

Here are some best practices for addressing these issues:

  • Decide when to use AI and when not to. Not all tasks are suitable for an AI tool. Stay loyal to yourself. If something seems incorrect, fact-check it on your own.
  • Don’t work alone. Always ask someone to review your work and give you a second opinion.

Know the difference between using AI in marketing to boost your creativity and plagiarism. We believe it’s essential to align it with your own conscience. In the end every business has to decide to what extent it chooses to replace humans with AI tools. But it should always be ensured that credibility and authenticity are not lost.


Tips for Marketing Beginners

Marketing beginners can follow these tips to address their doubts and concerns about AI:

  • Start small. Don’t try to use AI for everything right away. Start with simple tasks and increase the complexity as you get comfortable.
  • Find reputable AI tools. There are many AI tools available, but not all are created equal. Take the time to research and find tools that are reliable and accurate.
  • Here you can find a list of 27 AI writing tools and software.
  • Learn about AI bias. AI bias is a real problem, but there are ways to mitigate it. Learn about potential biases and take steps to avoid them.


AI is transforming online marketing in several ways. By personalizing content, automating tasks, targeting ads more effectively, and providing insights into customers, AI is enabling businesses to save time and money, improve the efficiency of their marketing projects and campaigns, and reach more customers with the right message at the right time.

We firmly believe that AI is essential for businesses thriving in the digital era. However, we are also well aware of the need to set clear boundaries in its application.

The Future Of AI In Online Marketing

AI is still a relatively new technology, but it is rapidly evolving. In the coming years, we can expect to see AI being used in even more innovative ways to improve online marketing.

Here are a few predictions for the future of AI in online marketing

  • AI will become more personalized. As AI learns more about individual customers, it will be able to provide more personalized content, recommendations, and experiences.
  • AI will become more predictive. It will be able to predict customer behavior and preferences with greater accuracy. This will enable businesses to target their marketing campaigns more effectively and to develop products and services that better meet the needs of their customers.
  • AI will become more integrated with other marketing technologies, such as CRM systems and marketing automation platforms. This will create a more seamless and efficient marketing experience for businesses.

How businesses can prepare for the future of AI in online marketing

From our experience, we can only advise that companies should prepare for the future of AI. We recommend:


    Invest in AI education and training. It is important for businesses to have a team of employees who understand AI and how to use it to improve marketing campaigns.


    Start using AI tools and technologies today. There are AI tools and technologies available today that can help businesses to improve their marketing campaigns. Businesses should start using these tools and technologies now to gain a competitive advantage.


    Experiment with AI. Businesses should experiment with different AI tools and technologies to see what works best for them. There is no one-size-fits-all solution when it comes to AI.


    Monitor the latest AI trends and developments. The field of AI is constantly evolving, so it is important for businesses to stay up-to-date on the latest trends and developments. This will help them to ensure that they are using AI in the most effective way possible.

    Are you interested in more informative content like this? Comment below and let us know to provide you with even more deep info about AI and its tools. Or let us know if you have any questions.


    About the Author


    I'm Henrike Schroeder


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