What does a Website cost

2024 guide on website costs – Decode the investment for your online presence

Imagine waking up to 30 new customers, all thanks to your website. Sounds good, right?

In today’s digital world, a well-designed website stands as your vital storefront, serving as the gateway to connect with your customers and spotlight your offerings.
However, as you begin on building your online presence, differentiating yourself, and making a lasting impact you might find yourself confused about how much your website project will end up costing.

The principal question that arises when it comes to website building and maintenance is, ‘What does a website cost (web design), and how much does it cost to run (website maintenance)?

The answer to this question is not as straightforward as it may seem, as website costs can vary significantly depending on various factors.

In this article, we will delve into the key considerations that influence website costs, enabling you to gain a better understanding of the investment required to build your online presence.

Table of Contents

Building your dream website: understanding the costs and navigating the process

Analyzing Your Current Assets and Defining Objectives: Crafting the Ideal Website for Your Goals

Before we talk about how much a website costs, we must be aware of about the essentials and the purpose of your website:

  • What existing content do you have? Think texts, graphics, videos, logo etc.
  • Do you have one product/service or several to show/sell? How should they be showcased? 
  • One language or a multilingual site? 
  • Need a booking system with payment or any integrations to other platforms? 
  • Special Features?

This is just to wrap off some of the main questions to ask.

Your dream website’s blueprint shapes its price tag. Now, let’s dissect the cost factors!

website costs

Factors Affecting Website Costs

Purpose and Complexity

When determining the cost of a website, it is essential to define its purpose first. For example, are you looking to create a simple informational website or a site that showcases your services or products where people can purchase them, with or without a complex e-commerce platform?

“Building a website isn’t one-size-fits-all. The complexity of your website significantly impacts the cost.“

For example, a business website with a wide range of products or services, including an integrated booking system and payment gateways, user accounts or other functions will require more development time and resources, resulting in higher costs than a simple one-pager website, showcasing a single or few services or products.

At Con Kalma Studio, we start by mapping out your site’s scope, starting with the number of pages and subpages you envision. This foundation sets the stage for crafting a tailored quote that aligns with your unique needs.

Web Design and Development

Making your website shine doesn’t happen by magic (even some web designers make it look like that). Here’s how your website cost is built:


Design complexity: The web designer can work with your existing ideas or craft a custom look just for you. The fancier it gets, the more it costs.


Customization: Do you need special features like an online store or booking system? Those add to the price tag.


Device-friendliness: Your site needs to look great on everything from phones to desktops, and that takes extra effort but it’s a must nowadays.

As of January 2024, people using mobile devices contribute to 59.01% of all website traffic. Current statistic from Exploding Topics


Pro help: Hiring professionals will cost more, but you get expert advice and a guaranteed smooth and efficient process.

“Your design isn’t just for show! It connects with your brand and makes a lasting impression. We love collaborating with you to find the perfect style.”

Website Content

Compelling your website content is the backbone of your website. Whether it’s well-crafted text, captivating images, or engaging videos, quality content requires time and expertise. Depending on your needs, you may need to hire professionals such as copywriters, photographers, or graphic designers to create tailored content. The scope and quality of your materials needed will impact the cost of content creation.

At Con Kalma, we understand that powerful content is the heart of a captivating website. That’s why we usually factor content optimization into our calculations. In simple terms, great content doesn’t have to be a solo act. We help your words shine!

Here’s how it works with us:


Bring your rough drafts: Most clients provide us with their existing text, and we work our magic to refine and polish it.


Images are the windows to your website’s soul. We encourage you to supply high-quality pictures.

Domain Name and Hosting

Every website needs a domain name (e.g. www.yourwebsitename.com) and hosting services to be accessible on the internet. 

The cost of a domain name is typically a smaller annual expense, while hosting costs can be paid monthly or annually. The prices for domain names and hosting vary depending on the provider and the packages you choose. It’s crucial to consider these ongoing expenses when calculating the overall cost of your website.

The cost range for website hosting cost in 2024 can vary greatly depending on several factors, but here’s a general breakdown:

    Domain Name

    $2 – $20 per year: Basic domain names (e.g., .com, .net, .org) typically fall within this range.

    $50 – $200+ per year: Premium domain names (.io, .co, .tech) or shorter, highly desirable names can get significantly more expensive.

    Website Hosting

    $2 – $5 per month: Shared hosting, suitable for low-traffic websites, can be extremely budget-friendly.

    $5 – $30 per month: VPS hosting offers more dedicated resources and is ideal for growing websites with moderate traffic.

    $30 – $200+ per month: Dedicated hosting provides even more power and control, perfect for high-traffic or resource-intensive websites.

    $10 – $50+ per month: WordPress hosting is specifically optimized for WordPress websites and often includes additional features like security and automatic updates.

    Other factors influencing website hosting cost:

    Storage space: More storage space generally means a higher price.

    Bandwidth: High-traffic websites require more bandwidth and hence cost more.

    Email accounts: Some hosting plans include a specific number of email accounts, while others may charge extra.

    Must-have feature: SSL certificate (Secure Sockets Layer ) for your domain

    Additional features: Security features, backups, and other bells and whistles can add to the cost.

    Here are some tips for finding affordable website hosting and domain:


    Compare prices and features from different providers.


    Look for deals and promotions.


    Choose a hosting plan that fits your needs, not your aspirations.


    Consider starting with a shared hosting plan and upgrading later if needed.


    Be wary of overly cheap hosting providers, as they may offer poor customer service, unreliable infrastructure, and slow site performance!

    Website Hosting with Con Kalma Studio

    At Con Kalma, along with our website design services, we always offer our clients tailored hosting plans, including domain registration, to ensure their websites run smoothly and reach their full potential. We believe in fair pricing and transparent solutions. If you are curious about our costs, get in touch with us!

    Search Engine Optimization (SEO)

    SEO significantly impacts website costs for several reasons:


    Specialized Expertise: Effective SEO demands specialized skills by professionals or agencies, to optimize a website for search engines like Google.


    Content Optimization: SEO involves fine-tuning website content with keywords and meta tags, requiring careful planning and contributing to development efforts.


    Ongoing Efforts: SEO doens’t stop – it’s continuous work, including regular updates and adjustments for sustained or improved search engine rankings, leading to additional costs.


    Competitive Landscape: High competition in an industry or country may demand advanced SEO techniques, increasing overall costs.


    Tools and Resources: SEO professionals use various tools, factored into service costs, for data analysis, performance tracking, and optimization strategies.


    Technical Optimization: SEO includes technical aspects like website structure and speed optimization, requiring additional expertise and contributing to costs.


    Results and ROI: While SEO upfront costs may be higher, it’s an investment in long-term website success, attracting organic traffic and ensuring a favorable return on investment.

    Let’s Calculate: Narrowing Down the Investment of Your Website with Pricing Categories

    1. Establish a Realistic Budget for Your Website

    Before delving into your website development project, it’s crucial to establish a realistic budget and give priority to key website features.

    Define your objectives, evaluate the resources at your disposal, and allocate funds accordingly. A well-thought-out budget will serve as your guide through the website development process, aiding you in making informed decisions.

    Identify the essential features and functionalities aligned with your website’s purpose. Allocate budgetary resources to ensure their effective implementation. Additional features can always be added as your budget allows or as your website expands and generates revenue.

    An essential aspect to note: Factor in both short-term costs, such as website design, and long-term expenses like website maintenance when creating your budget. This comprehensive approach ensures that your financial plan addresses immediate needs and sustains your website’s health over time.

    2. Understanding the Range of Costs

    As we read at the beginning of this article, website costs can vary significantly depending on the complexity and features required. To provide a general idea, let’s explore cost examples for different types of websites in order to help you to get an idea.

    Conventional Cost Breakdowns

    You can come across numerous cost breakdowns while browsing the internet, with helpful articles discussing the expenses associated with building a website. Typically, these articles differentiate between cost ranges for:

    Basic Websites: A simple informational website with a few static pages could range from $500 to $5,000, depending on design customizations and content requirements.

    Medium-Sized Websites: A medium-sized website with additional features such as contact forms, image galleries, and a blog might range from $5,000 to $15,000, considering more design customization and content creation.

    Advanced Websites: Complex websites with advanced functionalities like e-commerce capabilities, user accounts, and integrations with third-party services can cost anywhere from $15,000 to $50,000 or more, depending on the scope and complexity of the project.

    Website Cost Breakdown at Con Kalma Sudio

    Website Cost for a Small Business

    We find conventional breakdowns less practical, especially for entrepreneurs or small businesses. Drawing from our experience collaborating with entrepreneurs and small to medium-sized businesses over the past three years, here’s what we find beneficial:

    To simplify the cost breakdown, let’s categorize it into three segments or starting rates.


    Our rates always include web design or development, responsiveness, legal documentation (privacy policy and website terms), and SEO.

    Small-Scale Website Projects (One Pager with max. a separate Contact Page):

    Examples: A Rental house, transportation service, surf school.


    Description: Projects focusing on showcasing a single product or service.

    Starting Rate: $999

    Small Business Websites (3 to 13 pages):

    Examples: Tour operators, small hotels, property managers, clinics, nursery services, provider of online classes.


    Description: Ideal for businesses showcasing a range of products and services, accommodating varied needs

    Starting Rate: $2900

    Medium-Sized Company Websites (14 pages and up):

    Examples: International coffee shop, a language school with several locations, travel agency.


    Description: Tailored for companies, potentially small to medium-sized, requiring a more intricate website. This may involve features like multilingual pages, an integrated shop with a complex booking system, a company blog, and other advanced functionalities.

    Starting Rate: $5600

    Why do we use starting rates and what’s exactly included?

    Even a small website can turn out to be more costly than it may seem. Needed integrations or tailored solutions have a great impact on your final website cost. 

    It’s not unusual that an envisioned project doesn’t exactly fall into one of the three generalized categories mentioned above. It might be a small and straightforward website with only 1 or 2 subpages, but with added complexities such as an advanced booking form, an online payment checkout system, a booking calendar, and integration with other third-party platforms.

    At Con Kalma, when we undertake a website development project in line with our unique selling points (USP) and value proposition, our comprehensive rates consistently cover:


    Modern, Clean, and Dynamic Web Design: Avoiding a static appearance unless specifically desired.


    Responsiveness: Ensuring adaptability to different screen sizes for an optimal user experience.


    Site Performance Check and a profound SEO Strategy: Implementing a thorough SEO strategy involving keyword and competitor analysis, on-page optimization, and essential configurations to enhance organic ranking on search engines.


    Customer-Centric Privacy Policy and Website Terms: Developing detailed policies tailored to customer needs. Including a Cookie Consent Banner and all necessary setups to adhere to privacy regulations.

    Decoding Website Design Costs: Ensuring Comprehensive Inclusions in Your Package

    When comparing prices among different website design providers or agencies, it’s crucial to examine what is included in their pricing structure. Does it cover only the fundamental web design, or does it extend to essential elements like necessary integrations, legal terms, SEO work, and other crucial components?

    Ensure you’re not paying a hefty sum only for web design, only to find your website lacks adaptability to mobile or tablet screens. It’s vital to clarify with your web design agency or professional the precise inclusions in your package.

    web design costs

    Additional Considerations

    Here are some more considerations to make when planning the costs of your website project

    Hiring Professionals vs. DIY

    Making the decision between hiring professionals or opting for a do-it-yourself (DIY) approach is a critical consideration impacting efficiency, time, and long-term success. While DIY might appear cost-effective at first glance, it’s crucial to assess your technical skills, the time you can commit, and the complexity of your project. Hiring professionals guarantees a high-quality, customized result, albeit at a higher cost. To make an informed decision, carefully weigh the pros and cons, considering factors such as your budget, willingness to self-study, and overall goals.

    Obtaining Quotes and Comparing Services

    Seek multiple quotes from web professionals or agencies. Compare the services offered, their expertise, and the overall value they provide. Remember, it’s not just about the cost, it’s also about the quality and reliability of the service.

    Keeping Up with the Times: A Necessity for Success

    In the fast-paced digital world, keeping up with the times is not just a choice; it’s a necessity for success. Con Kalma advocates for website redesign as a proactive measure to future-proof your online presence. In the ever-changing digital landscape, it is so important to stay ahead. It is not just beneficial but essential for sustained success.

    Enhancing Functionality or Adding more Product Pages during the Website Development Process

    If your website requires additional pages, features and integrations like payment gateways or with third-party services, the cost will increase accordingly. These Extras often require additional development time and customization to meet your specific requirements. Carefully consider the value these features bring to your website and the impact they have on your budget. 

    Planning for Scalability and Future Growth

    Consider your website’s future growth and scalability. Anticipate potential expansion and technological advancements. Allocate a budget that allows for future updates, additional features, and regular improvements (e.g. a redesign every 3 to 5 years) as your business grows.

    Website running costs: Website Maintenance and Updates

    Make sure these important on-going additional costs are included in your monthly business or website expenses.

    After your website is live, consistent maintenance is necessary to guarantee optimal performance, security, and compatibility with evolving technologies such as features and plugins. Maintenance tasks include implementing security measures, applying software updates, fixing bugs, occasional design tweaks, and content updates. If you lack familiarity with website building and maintenance, it is highly advisable to entrust this aspect of your website to professionals.

    At Con Kalma, we offer suitable website maintenance with the option to include regular SEO monitoring and updates to make sure your website stays competitive within the search engines.

    Conclusion for Your Informed Investment on Website Costs

    We have a wealth of information to share about website costs, covering essentials, considerations, and rates.

    To wrap up all the aspects when it comes to your website project costs, it’s crucial to understand the factors that influence the overall investment. The purpose and complexity of your website, web design and development, content creation, domain name and hosting, ongoing maintenance after the website is live, additional features, and hiring professionals are all considerations that impact costs.

    By setting a realistic budget, understanding the range of costs and starting prices, as well as considering long-term implications, you can make informed decisions that align with your goals and resources. 

    Remember to incorporate ongoing expenses for website maintenance, hosting, SEO updates, and potential future expansion work in your website project budget.


    con kalma studio website marketing

    Boost your digital presence with Con Kalma Studio – not just service providers, but your partners in digital growth.

    Contact us for your personalized website project and receive a free, no-obligation cost calculation tailored to your needs.

    Choose Con Kalma Studio for transparency, professionalism, and high-quality results in your website project. Let’s shape your digital success together.

    Frequently Asked Questions (FAQs)

    Can I build a website for free?

    While it is possible to create a basic website using free website builders, keep in mind that these platforms often have limitations and may not provide the customization, functionality, SEO, and professional appearance that a paid website offers.

    If you want to seek website and business growth, we don’t recommend free platforms for long-term success. 

    Are there ongoing costs associated with a website?

    Yes, websites typically have ongoing costs such as domain name renewals, hosting fees, and maintenance expenses. It’s important to budget for these costs to ensure the continuous operation and security of your website.

    In order to save costs, can I update and maintain my website myself?

    Basic website maintenance tasks such as content updates can be done by individuals with some technical knowledge. However, more complex maintenance, security measures, and technical issues may require professional assistance.

    How often should I update my website?

    Regular updates are essential to keep your website fresh, relevant, and secure. Consider updating your website content, design, and software periodically to provide an optimal user experience and stay up-to-date with industry trends.

    Can I add pages later to showcase additional products, features, and functionalities on my website?

    Yes, websites can be updated and enhanced over time. It’s important to plan for scalability and future growth, ensuring that your website can accommodate additional features and functionalities as your needs evolve.

    About the Author

    christiane con kalma


    I'm Christiane Wonde


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